Chapter 4: Typography in Web Design – Hyphenation, Emphasis.  

Hyphenation

Hyphenation in typography serves to connect words that are divided when they cannot fit comfortably at the end of typed lines. To avoid fragmented words, hyphens should be placed predominantly between consonants. A useful tip is to ensure that a hyphen is sandwiched between two letters on one line and three on the following line.

Emphasis

Emphasis is a useful tool in typography as it changes the style of words that need to be highlighted from the remaining text. Emphasis methods should not be used too frequently as it disrupts the flow of type. However, the most effective techniques include italics, size, small caps, bold caps and colour. Underlining is not a good example. Colour in typography is not only used for emphasis, it also serves to attract attention, organise content, create a mood and improve readability.

(Continue to Chapter 5: Typography in Web Design – Serif & Sans Serif Fonts, Typography as Art).

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