FG Connect

FG Connect provides market research services that connect businesses with their customers – globally. They have over a decade of experience in the industry and have built a strong reputation, working with a wealth of impressive brands.

We were tasked with a complete brand refresh and the design and build of their new website.

The brand needed to represent the company’s quality of service, professionalism, passion, experience, capability, reliability and global connections.

We decided to keep the iconic vibrant orange colour as this very much represented the positive and enthusiastic energy of the company. The logo emphasis was on the strong connections that link clients with respondents through being segmented yet collectively displaying the company name. As FG Connect builds strong partnerships and relationships with respondents and their clients bridging the gap between the two we again reinforced this ethos with the iconic homepage image of the golden gate bridge – an instantly recognisable landmark that connects to sides of a global city.

The font selected, is modern and friendly which depicts how approachable and forward thinking the company is.

The website is vibrant, dynamic utilising visual aids through imagery and icons making the information easy to locate and digest.