The Brief

We were tasked with a complete logo and brand refresh and the design and build of their new website.The brand needed to represent the company’s quality of service, professionalism, passion, experience, capability, reliability and global connections.

Our Approach

We’ve retained the iconic vibrant orange in the logo, serving as a visual reinforcement of the core qualities that define the essence of the company: proactivity, positivity, vibrancy, and energy. The chosen font not only complements these attributes but also embodies a modern, approachable, and friendly demeanour.

Purposeful integration of white space, combined with thoughtfully selected imagery, solidifies the company’s global presence, professionalism, and wealth of experience. The logo and matching icon styles symbolize a cohesive integration of individual elements, akin to a puzzle, mirroring the company’s foundational principle of collating data from diverse sources.

The results

Having collaborated closely with them since their inception, we’ve witnessed their remarkable growth, successfully extending their reach to the global community. including projects for Ernst & Young, for whom they delivered customised research solutions in the US, Norway, Tanzania, Kenya, Qatar, and Australia.

The recent revamp of their brand and website has not only bolstered their online presence but also facilitated their evolution from a startup to a prominent player in the market research industry.