Website Terminology
September 23rd, 2014
Improving the communication between client and design agency, is an important agenda in delivering projects that appease both parties. The technical jargon employed by digital design companies can confuse customers at times unless the language is adapted for them, or they are educated of it. Additionally, there is such an abundance of acronyms within the industry which continue to evolve, […]
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Chapter 3: Typography in Web Design – Kerning, Tracking, Baseline, Leading.
September 6th, 2011
Kerning/Mortising, Negative/Positive Spacing-Tracking Kerning-also known as mortising, adjusts character spacing in proportional fonts for an aesthetically pleasing result. This is achieved via moving the letters closer together, otherwise referred to as negative spacing. Tracking or positive spacing on the other hand, moves the letters further apart. When a font is kerned correctly, the area of the two-dimensional blank spaces between each pair […]
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